I am excited to bring you this news… there is a new independent nutritional guidance program developed to help you determine the nutritional value of foods that you purchase. The program, called NuVal, will be showing up as shelf tags and aisle signage on products throughout supermarkets. NuVal gives a value number to each and every food from 1 to 100 with the higher number indicating the greater nutritional value of the product. The great thing is that you can easily compare two like products by not only their price but now by how healthy they are! It is fantastic.
NuVal’s goal is to provide the information on almost every product in the supermarket. Currently this program has already gone into effect in some chain stores in the Midwest with an aggressive marketing plan to bring the scoring system throughout the US between 2009 and 2010. If you would like to learn more about this fantastic program, visit their website!